What is a custom home?


At dinner with friends recently the topic of custom homes arose (no surprise there.)

The surprise (for me) was in the varying definitions, understandings and experiences.

  • If you buy a home already under construction custom means being able to choose some finishes like countertops or tile.

  • If you buy a finished home custom is again focused around finishes although now as a remodel.

  • If you buy plans online custom means getting to make some changes like adding a closet or removing a wall.

While these are each customizations they are not a custom home from an architectural point of view.


Custom is unique, individualized, and personal from the conception of the home. If you hire an architect to design your home there is a lengthy process ahead and it begins with them getting to know you. Because a home can only be truly custom if it knows and serves you specifically. This is the complete opposite from mass produced housing where every home or unit is identical with no defining features. But custom design comes with a price point, timeline, and unique challenges that makes it hard to realize for the majority of families in the US.


This is where Architecture Apothecary offers attainable design that is unique and intuitive.

Every Home Plan here is designed for the individual or family for which it is named. And that’s because the homes are crafted with insight into the values and ethos of numerous, diverse family units gathered from decades of custom professional service. Artists love an oversized bath. Naturalists need a roof that supports solar energy. Connectors thrive in fluid yet distinct spaces that bring out the best in everyone.


Every personality, every value, every family can be intuitively supported by their home. Welcome to Architecture Apothecary.

Find your home. Tell your story.

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12 benefits to building an Architect-designed home

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Great design doesn’t happen overnight